International Women’s Day

International Women’s Day 2024 has got me pondering why, even though it's early days for Crescendo Coaching, most of my coaching clients are women. Is it that I'm female and women seek out female coaches, that most of my coachees are marketing professionals, an area of work known to be dominated by women, or that women are more likely to ask for help, whether at work or for directions when they're lost (and offline)? Or is it something else?

Though marketing is heavily dominated by women, when it comes to the top jobs, after 12 years recruiting VPs of Marketing, Marketing Directors, Heads of Marketing and CMOs at Stopgap, I know that the majority of them are done by men. It's as if there's an invisible initiation that women aren't privvy to.

I'm meeting some amazing, successful and driven women who just can't seem to get over that line. Those in the "not quite at the top" jobs in marketing are seeking out the support and challenge that coaching offers. I'd love to help even more this year so if this resonates with you, give me a call!